This partnership with the Montreux Jazz Festival extends Audemars Piguet’s long-standing attachment to the world of music. In 2005, on the occasion of Jay-Z’s 10th Roc-A-Fella Records anniversary, Audemars Piguet and Jay-Z collaborated on a limited edition of the Royal Oak Offshore. In 2009, the Manufacture presented the Millenary Quincy Jones limited edition, a watch also symbolising the larger collaboration between Audemars Piguet and the internationally-renown musical producer and director on Project Q, which raised awareness on young people’s need for self-expression and self-fulfilment.
Fascinated by music, François-Henry Bennahmias, Audemars Piguet’s Chief Executive Officer, intimately rejoices over the new partnership with the Montreux Jazz Festival: “At last,” he sings, paying tribute to Etta James, “my love has come along.” “At last … I found a dream that I could speak to. A dream that I can call my own.” Adding music to its strategy, Audemars Piguet announces the development of new projects in the coming year.