Audemars Piguet , New global partner ….

Audemars Piguet , New global partner ….

Audemars Piguet and the Montreux Jazz Festival are delighted to announce their new partnership starting in 2019

This new collaboration testifies as well to Audemars Piguet and the Montreux Jazz Festival’s shared passion for excellence and the creation of emotions. Music is the universal language of emotions. It touches the hearts of all beyond age categories and genres and provides an endless source of inspiration. In this quest, the Manufacture defies conventions to share its love of Haute Horlogerie through unique human experience. Its timepieces allying traditional savoir-faire and technological advancements communicate this passion for excellence, precision and technical artistry via strong human emotions.

This partnership with the Montreux Jazz Festival extends Audemars Piguet’s long-standing attachment to the world of music. In 2005, on the occasion of Jay-Z’s 10th Roc-A-Fella Records anniversary, Audemars Piguet and Jay-Z collaborated on a limited edition of the Royal Oak Offshore. In 2009, the Manufacture presented the Millenary Quincy Jones limited edition, a watch also symbolising the larger collaboration between Audemars Piguet and the internationally-renown musical producer and director on Project Q, which raised awareness on young people’s need for self-expression and self-fulfilment. 

Fascinated by music, François-Henry Bennahmias, Audemars Piguet’s Chief Executive Officer, intimately rejoices over the new partnership with the Montreux Jazz Festival: “At last,” he sings, paying tribute to Etta James, “my love has come along.” “At last … I found a dream that I could speak to. A dream that I can call my own.” Adding music to its strategy, Audemars Piguet announces the development of new projects in the coming year. 

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