Maymay Entrada opened Amato couture !

Maymay Entrada opened Amato couture !



Filipina superstar Maymay Entrada opened the event in glittering style, walking for celebrated UAE designer Amato Couture.

Launched in 2002 UAE, AMATO, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region’s fashion elite. Inviting UAE’s beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity.




Hosted by Rafeea Al-Hajsi, the world’s first Emirati runway model, the first day of the 7th Arab Fashion Week, kicked off with designers from the UAE, China and the United Kingdom, reinforcing Dubai’s new status as a UNESCO Creative City of Design.